Performance marketing in OpenAI’s newest ad channel — early movers learn cheaper and faster than the competition.
We design, launch and scale ChatGPT Ads campaigns — from strategy and account setup through to creative production and ongoing performance optimization. For brands that want to make a new channel work without spending months building internal expertise.
Bewertet.de
Proven Expert
Google
Current status August 28, 2026
As a ChatGPT Ad Agency, we help companies enter OpenAI’s new advertising channel: ads that don’t sit next to search results but appear inside conversations — right where people describe what they need in their own words. We take care of strategy, campaign setup, creatives and ongoing optimization, so you don’t spend months figuring the channel out yourself. This page is part of our AI marketing services. For you, that means an early entry with a realistic test budget, clean tracking, and learnings your competitors still have to collect.
ChatGPT Ads follows its own rules — from targeting and creatives to measurement. We step in exactly where marketing teams get stuck.
ChatGPT Ads behaves differently from Google Ads or Meta Ads: a different auction logic, different creative requirements, a completely different targeting model. Building that expertise internally takes months your team doesn’t have. We’ve worked with the platform since the pilot launch in February 2026 — you skip the learning curve and start with campaigns that work.
On Google, someone types “running shoes men size 10 under $100.” On ChatGPT, the same person describes their running style, their goals and their budget across a five-minute conversation. A keyword no longer captures that intent. We map how your target customers actually talk to ChatGPT and translate that into so-called Context Hints — natural-language descriptions of the conversations where your ad should appear. Ads show up the moment intent forms — not only when someone already knows what to search for.
A display banner or a search headline doesn’t work inside a conversation. Hard-sell feels out of place — and the platform punishes low relevance with reduced reach. We develop copy, visuals and — for the new mini-chatbot formats — full dialogue flows that work as a helpful extension of the conversation. The result: higher engagement, better relevance scoring by the platform, lower cost.
Multi-touch journeys that start in a conversation and end on your website are hard to measure. Without clean tracking, ROI can’t be proven — and without ROI, no budget gets defended. We implement the OpenAI Pixel and Conversions API — the platform’s official measurement stack — build multi-touch attribution and integrate ChatGPT performance into your existing reporting setup — GA4, CRM, Looker Studio. You see what’s working — and decide instead of guess.
Since the US pilot launch in February 2026 alone, a lot has moved: bidding grew from CPM and CPC to conversion optimization, geo-targeting and custom audiences arrived, measurement expanded with the OpenAI Pixel and Conversions API — and availability jumped from the US across eight more markets to 31 European countries. Running this channel in-house means chasing updates. We run continuous market monitoring and adapt your campaigns whenever conditions change — you use new features first and react early instead of catching up.
A new channel raises one fear above all: burning budget. Conditions shift during the rollout, benchmarks are thin, in-house experience is scarce. That’s why we start with realistic test budgets, define clear success and exit criteria upfront, and only scale what the numbers prove. Risk stays contained — and every euro spent buys learnings your competitors don’t have yet.
From the first assessment to scaled campaigns: as a ChatGPT Ad Agency we cover the entire journey. For most companies, the Readiness Audit is the entry point — after that, you decide how far we go together.
A new channel doesn’t need new tool chaos. We work with the official platform access, our own methodology and your existing reporting stack.
We don’t treat ChatGPT Ads as a playground but as a performance channel — with the same discipline we’ve applied to Google Ads and Meta Ads for years.
Whether your first campaign goes live right away or we build a readiness setup first: the path follows five clear steps — transparent, with defined results per phase.
We capture the current state, goals, budget framework and success criteria. The Readiness Audit lays the foundation: where do you stand, what’s missing, what’s the smartest entry point? Result after two to three weeks: a prioritized roadmap.
We define the funnel logic, develop the context-hint strategy and set the creative and tracking concept. At the end of this phase stands a campaign plan that fits your audiences and your budget.
Account setup in the Ads Manager, tracking implementation, first pilot campaign. Depending on the tracking, feed and creative status on your side, the first campaign is live within two to four weeks.
Bid optimization, creative iteration and context-hint tuning in day-to-day operations — with weekly reporting. We test in a structured way what improves relevance and cost, and scale only what proves itself.
We scale successful campaigns and integrate them into your cross-channel strategy — with quarterly reviews where budget allocation and channel mix are put to the test.
In Europe, the rollout is underway: on August 18, 2026, OpenAI announced the expansion of ChatGPT Ads to 31 European markets — Germany included — with delivery ramping up gradually on the Free and Go plans since late August. For advertisers, self-serve booking via the Ads Manager is not yet open in Germany: campaigns initially run through OpenAI’s Ads Solutions team and partner agencies, with self-serve to follow later this summer, according to OpenAI. That’s exactly the window we use — we prepare account structure, tracking and creatives now, so your campaigns can go live the moment self-serve opens.
ChatGPT Ads use intent targeting on the conversation level — so-called Context Hints — instead of keywords or demographics. The creative works differently too: as dialogue, not as interruption. Google and Meta playbooks help you get started, but they don’t translate one to one.
OpenAI doesn’t publish fixed minimum budgets — conditions differ by access route (Ads Solutions team and partners today, self-serve later) and keep changing during the rollout. Bidding works on CPM, CPC or conversion-optimized goals. Realistically, you plan a test budget for the learning phase plus strategy, setup and optimization fees. We give you a concrete recommendation for your goals in the discovery call — honest, not one-size-fits-all.
No — that’s exactly why we exist. We handle strategy, setup and optimization, and transfer knowledge to your in-house team at a controlled pace if you want. You don’t need to build a new discipline to use the channel.
Typically two to four weeks after kickoff — depending on how far tracking, product feed and creatives are on your side. The Readiness Audit shows upfront which preparations are needed.
With weekly internal market monitoring, quarterly client briefings and ad-hoc updates on major shifts. As soon as costs, formats or availability change, we update the strategy — not at the next annual review.
