People in the see-phase may be interested in buying a product from your company in the future. Therefore, in this phase, you need to create a need or reinforce an existing desire. The see-phase is also particularly well suited for increasing your brand awareness.
In this phase, the potential customer is aware of a need, which is why they are thinking about buying your product. They now need more information, possibly comparison of possibilities and the trust in your company must be strengthened.
The do-phase focuses on conversion: In this phase, your target group already has a concrete intention to buy. The goal is to convince them to actually buy the product from you. Factors of your advertising but also of your website such as content, user-friendliness, loading speed, clarity, etc. ensure a smooth purchase process.
In the care phase, it's all about approaching your customers again and getting them to buy again. This also includes users who have only made a "small", so-called micro-conversion (e.g. signing up for a newsletter or filling out a contact form).
Once you are aware of the individual phases of the customer journey, the next step is to apply this knowledge to your product, your service and, of course, your target group.