Marketing cannabis online can be challenging, as many platforms and ad networks have strict policies regarding cannabis products.
One popular strategy is to use search engine optimization (SEO). By optimizing your website for relevant keywords and creating SEO-optimized content, you can improve your visibility in organic search results. High-quality, editorial guest posts with backlinks add the necessary SEO power to your website.
Another option is to use social media such as Twitter or YouTube. Although advertising cannabis on Twitter is partially possible, as an advertiser you must follow the strict guidelines, which can change constantly. It's important to know the current rules and make sure all promotional materials are compliant.
Unfortunately, it is currently not possible to run ads for cannabis products on Facebook and Instagram (meta), as these platforms have strict policies against advertising cannabis products.
If you want to market cannabis, it is important to constantly keep up to date with the latest guidelines and adapt your marketing strategies accordingly. This may mean exploring alternative channels and tactics to reach your target audience. It is therefore recommended to work with an online marketing expert who is well versed in the cannabis industry and the changing advertising guidelines. At Happy Heroes, we are happy to advise and support you in this process.