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SEO Workshops in
Berlin & nationwide

  • 500+ successful projects
  • 10+ years of experience
  • One-stop-shop for all channels
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    Online Marketing Workshops at Happy Heroes

    We not only offer SEO consulting, we also share our knowledge with you in our SEO workshops! Do you want to train your editorial team on how to create search engine friendly texts? Or do you want to train the entire marketing department in the basics of search engine optimization? From SEO basics to advanced training, you can book individual SEO workshops tailored to your needs.

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    Types of workshops

    Our workshops are aimed at both beginners and customers who have already gained experience in the field of search engine optimization. Have you only dealt with other online marketing channels so far and want to learn the SEO basics? Or do you already have solid basic knowledge and want to learn the latest measures and tricks from experienced SEO professionals?

    In our SEO basics seminars, we explain everything you need to understand search engines and SEO and to implement the most important measures. How does Google work? What are the most important ranking factors? We answer these and many more questions in our SEO Basics Workshop.

    For advanced learners, we dive deeper into the optimization of search results, into technical details or the process of an SEO audit, give insights into current trends and outlooks into the future of search engine optimization. If required, you can also learn the basics of link building with us.

    We offer SEO copywriting workshops especially for editorial teams. Here we teach you all the important tools, processes and measures you need to write content that not only appeals to the user, but also has the potential to be found in the unpaid search results.

    • How to find the right keywords?
    • How to prioritize keywords?
    • How to use keywords?
    • What are the options for optimizing existing texts
    • How do you go about creating new optimized content?

    However, we don't just bore you with dry theory, but give you many concrete examples. With the help of practical exercises, you will also learn directly how to implement measures. At the end of our SEO workshop for editors, you will know exactly which are the most important steps for content creation, which tools you can use and how to measure the success.

    Are you interested in the technical side of search engine optimization? Do you want to learn more about indexing, about hreflang tags and schema.org? Especially for programmers, but also for technically interested project managers and marketing experts, it is important to understand the technical basics and to be able to estimate which adjusting screws can have which effect.

    While for smaller sites the focus should generally be on the content, especially for larger websites and online stores the technical SEO can play a crucial role. In our workshop you will learn how to control indexing, how to detect potential problems, which tools we use ourselves in our technical audits and how measures can be implemented.

    Mastering the basics of search engine optimization is a necessary tool for every online editor. Writing appealing texts is not enough if these texts are to generate traffic and conversions. Regardless of whether you create content for the website, write blog posts or texts for product pages - you should know and implement the most important SEO basics.

    • Which terms are being searched for?
    • Which keywords and topics have potential? How do you use these search terms in content creation?
    • How do you create an editorial plan and what should you pay attention to when you want to optimize existing content?

    All these questions will be answered in our SEO workshops.

    Are you an online marketer and know your way around all channels, but want to deepen your SEO knowledge? We help you build on your basics and teach you exactly what you need for your daily work. How can you perform an analysis yourself? Which tools make the processes easier for you? With the tips of our experienced experts, you will advance the search engine optimization of your company every day and ensure more traffic and conversions.

    We are happy to conduct our SEO training courses at our office in Berlin, but our experts are also happy to train you and your team on-site. The duration and costs depend on your needs. Workshops usually last half a day or a full day, but we always customize the content to fit your industry.

    SEO basics seminars and advanced training

    Our workshops are aimed at both beginners and customers who have already gained experience in the field of search engine optimization. Have you only dealt with other online marketing channels so far and want to learn the SEO basics? Or do you already have solid basic knowledge and want to learn the latest measures and tricks from experienced SEO professionals?

    In our SEO basics seminars, we explain everything you need to understand search engines and SEO and to implement the most important measures. How does Google work? What are the most important ranking factors? We answer these and many more questions in our SEO Basics Workshop.

    For advanced learners, we dive deeper into the optimization of search results, into technical details or the process of an SEO audit, give insights into current trends and outlooks into the future of search engine optimization. If required, you can also learn the basics of link building with us.

    SEO Copywriting Workshops for Editors

    We offer SEO copywriting workshops especially for editorial teams. Here we teach you all the important tools, processes and measures you need to write content that not only appeals to the user, but also has the potential to be found in the unpaid search results.

    • How to find the right keywords?
    • How to prioritize keywords?
    • How to use keywords?
    • What are the options for optimizing existing texts
    • How do you go about creating new optimized content?

    However, we don't just bore you with dry theory, but give you many concrete examples. With the help of practical exercises, you will also learn directly how to implement measures. At the end of our SEO workshop for editors, you will know exactly which are the most important steps for content creation, which tools you can use and how to measure the success.

    Technical SEO workshops for programmers, project managers and marketing experts

    Are you interested in the technical side of search engine optimization? Do you want to learn more about indexing, about hreflang tags and schema.org? Especially for programmers, but also for technically interested project managers and marketing experts, it is important to understand the technical basics and to be able to estimate which adjusting screws can have which effect.

    While for smaller sites the focus should generally be on the content, especially for larger websites and online stores the technical SEO can play a crucial role. In our workshop you will learn how to control indexing, how to detect potential problems, which tools we use ourselves in our technical audits and how measures can be implemented.

    SEO training for editors and online marketers

    Mastering the basics of search engine optimization is a necessary tool for every online editor. Writing appealing texts is not enough if these texts are to generate traffic and conversions. Regardless of whether you create content for the website, write blog posts or texts for product pages - you should know and implement the most important SEO basics.

    • Which terms are being searched for?
    • Which keywords and topics have potential? How do you use these search terms in content creation?
    • How do you create an editorial plan and what should you pay attention to when you want to optimize existing content?

    All these questions will be answered in our SEO workshops.

    Are you an online marketer and know your way around all channels, but want to deepen your SEO knowledge? We help you build on your basics and teach you exactly what you need for your daily work. How can you perform an analysis yourself? Which tools make the processes easier for you? With the tips of our experienced experts, you will advance the search engine optimization of your company every day and ensure more traffic and conversions.

    Place, procedure and costs of our SEO workshops

    We are happy to conduct our SEO training courses at our office in Berlin, but our experts are also happy to train you and your team on-site. The duration and costs depend on your needs. Workshops usually last half a day or a full day, but we always customize the content to fit your industry.

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    Get trained by our SEO experts!

    Would you like to book an SEO training with us? Our experienced SEO experts have been training smaller and larger groups in the various areas of search engine optimization for over 10 years. Our workshops are always tailored to the needs of our customers. You will not only get the latest SEO knowledge, we also adapt all examples and exercises to your company and your industry, so that you can directly implement our tips.

    In addition, you can also book Google Ads (AdWords) training and social media workshops with us. Even if you are interested in general online marketing strategy, our experts are happy to support and train you. Just get in touch!

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    Book appointment:
    Are you interested in one of our online marketing services? Write us an email or just call us and we will discuss how we can support you!

    Why Happy Heroes?

    Happy happy guarantee
    With honest and transparent compensation, individual contract terms and no hidden costs, your risk remains manageable when you hire us.
    Your success is our goal
    A return on investment (ROI) of 2x, 3x, 4x is not uncommon with our campaigns. For us, only your maximum performance counts.
    10 years of online marketing experience
    We have been managing online marketing projects for well-known companies for 10 years and have set up hundreds of successful campaigns.
    International marketing group
    We are part of the international Happy Horizon Group and thus have a strong partner network at our side.