Your website contains text, images, maybe even videos and info graphics? But the desired success is missing? No traffic, no leads, no sales? A good content strategy also includes a look at search engines, because if they don't list you, you won't be found. We therefore optimize your content for search engines and users alike to achieve optimal results in traffic generation, user behavior and conversions.
Don't have an idea yet in which direction your content should develop? That doesn't matter. We at Happy Heroes are at your side with help and advice. Together with you, we develop a conceptual foundation that naturally incorporates the values, USPs and special features of your company. In this guideline for the further procedure we also record all relevant goals, measures, time schedules and the required resources. Thanks to this strategy paper, you can orient yourself in the long term and always maintain an overview of the schedule, the goals and the underlying distribution of tasks.
Based on our content marketing concept, we plan content and implement it editorially. No matter if you need text or videos for your blog, your website or your social media accounts: Happy Heroes can rely on efficient and complex editorial planning, which plans and implements content in a structured way based on extensive source research.
Happy Heroes creates content and involves your target group at all times. With a focus on your relevant content, we create diverse content of all kinds to increase traffic: product texts as well as guides or "about us" pages. In addition to search engine optimized content for your website, we also support you as a qualified partner with postings in social networks as well as email content and impressive landing pages.
Search engine optimization should not only focus on Google, but also and especially on the readers and searchers. We therefore focus on user intent and a holistic strategy in all SEO measures. A user-oriented approach and positive search experience are also important cornerstones for a strong brand and long-term visibility on the web.
Content marketing doesn't just have to happen on your website. How important is social media for your customer acquisition and image building? The answer will determine the resources you use to develop your pages, posts and ad campaigns.
Because here, too, the following applies. Without value-added content, experience and a well thought-out strategy, your marketing budget will dry up in the social media quagmire of Facebook and its ilk. So get advice, because you don't have to reinvent the wheel to get your content online successfully and profitably.
Don't have an idea yet in which direction your content should develop? That doesn't matter. We at Happy Heroes are at your side with help and advice. Together with you, we develop a conceptual foundation that naturally incorporates the values, USPs and special features of your company. In this guideline for the further procedure we also record all relevant goals, measures, time schedules and the required resources. Thanks to this strategy paper, you can orient yourself in the long term and always maintain an overview of the schedule, the goals and the underlying distribution of tasks.
Based on our content marketing concept, we plan content and implement it editorially. No matter if you need text or videos for your blog, your website or your social media accounts: Happy Heroes can rely on efficient and complex editorial planning, which plans and implements content in a structured way based on extensive source research.
Happy Heroes creates content and involves your target group at all times. With a focus on your relevant content, we create diverse content of all kinds to increase traffic: product texts as well as guides or "about us" pages. In addition to search engine optimized content for your website, we also support you as a qualified partner with postings in social networks as well as email content and impressive landing pages.
Search engine optimization should not only focus on Google, but also and especially on the readers and searchers. We therefore focus on user intent and a holistic strategy in all SEO measures. A user-oriented approach and positive search experience are also important cornerstones for a strong brand and long-term visibility on the web.
Content marketing doesn't just have to happen on your website. How important is social media for your customer acquisition and image building? The answer will determine the resources you use to develop your pages, posts and ad campaigns.
Because here, too, the following applies. Without value-added content, experience and a well thought-out strategy, your marketing budget will dry up in the social media quagmire of Facebook and its ilk. So get advice, because you don't have to reinvent the wheel to get your content online successfully and profitably.
Content is always king and preferable to other marketing measures for several reasons. On the one hand, existing content is not only optimized, but also prepared in such a way that it is unique and sustainably inspires the target group. After all, it is high-quality and informative content that not only awakens an intention to buy in consumers, but also convinces them to buy in the long term. Other measures such as design or Ads alone cannot do this. That's why content is always king and superior to other, purely technical measures.
Content marketing produces and designs content in various formats (such as images, text, video, audio) for different industries. Furthermore, content marketing takes place in an interplay of different channels. The aim of content marketing is to publish new and unique content of an informative, advisory or entertaining nature and to tailor it to the needs of consumers or customers in the long term.
That depends entirely on the individual state your potential customer is in when he visits your website. Doe they want to be inspired or informed? Do they want to compare qualities or are they looking for the best deal? Are they ready to buy or do they still need advice and persuasion?
The respective phase of the customer journey of your visitor decides which content he or she wants to see and which content you should show him or her. The motto must be to be able to offer specific added value in each phase. Whether this means informative texts, easy to understand assembly instructions, eye-catching image collections, or intuitive product configurators, always depends on the individual case and on where and how they are to be used on your site.
The costs for your content marketing are based on the scope of services. We attach importance to transparent remuneration without hidden costs. So you know right from the start which services you'll be paying for and what budget you'll be spending. In addition, we at Happy Heroes work with individual contract terms that are based on jointly defined goals and schedules.
There is no cost for the initial consultation at Happy Heroes. We offer you a comprehensive consultation. Afterwards, you can decide at your leisure whether you want to commission our agency with content marketing measures or not.
Content marketing aims to attract and retain a clearly defined target group. Thus, the main goals of content marketing are to build a brand and to strategically position the brand in the market. Furthermore, content marketing aims to win and retain customers. In the long term, content marketing helps to increase rankings and generate backlinks, for example.
Especially if your company has "nothing to tell" from a subjective point of view, you should do targeted content marketing. Content marketing goes beyond "pure advertising", as it always has an informative, sales and/or entertaining benefit for your customers. In addition, content marketing has long since become an indispensable part of the sales economy.
It brings massive added value to your business, as it can help you improve your image, increase your sales and generate a higher reach via search engines. In addition, you don't necessarily need a very high media budget for content marketing, as you can do it on a long-term basis.
We offer content marketing for anybody, no matter where they are from. Happy Heroes and our network of partners can write content in many languages. Feel free to inquire about our services during a free consultation with one of our experts.
For your targeted content marketing, we use different channels if desired. To distribute your content, it is published in specific online and even offline channels. These include websites, blogs, social media and video platforms.
