SMEs in particular benefit from many advantages when they opt for online lead generation. This is because online measures reduce sales cycle times, as new markets can be opened up more quickly due to the digital transformation and real prospects can be reached. The resulting increase in productivity and the increase in sales ultimately generated in turn create more scope for entrepreneurial action, which in turn has a positive effect on the company's own growth and innovation process.
Another particular advantage of online lead generation for SMEs is that they already have access to 'ready-made' data sets. Unlike other measures such as trade show acquisition, webinars, website forms and/or newsletters enable them to quickly and specifically retrieve all relevant data from interested parties. With offline media, this is much more difficult and time-consuming, as the data is sometimes incomplete. Another advantage of online lead generation is the level of awareness in the respective target group, which should not be underestimated and which gives SMEs a competitive edge over their rivals.