Social media
Social media have potentiated the formation of opinion in a very short time. Facebook, Instagram, Twitter, LinkedIn and YouTube are basically based on users sharing their perceptions and opinions.
Reputation management is particularly important in our fast-moving and opinion-forming digital world. The discrepancy between a desired image and the true reputation of a company, a person or a product turns out to be much greater than assumed by those responsible when taking a close look at the environment. With a sustainable strategy in reputation management, the trust of the target group can be earned and the image in the public perception can be significantly improved.
A positive image and an excellent reputation are of great importance, especially online. Companies, private individuals, associations or even products need a positive external perception in order to create trust and radiate respectability among the target group. In an age in which information is gathered primarily via social networks and search engines, an excellently maintained image can only be beneficial. Reputation management lays the foundation for this and helps to maintain this positive perception for years to come.
Are you wondering which e-commerce system is right for your company? Depending on the individual application, different requirements arise. Are you planning to run a B2C or B2B shop? How many visitors do you expect? Should it be an open or a closed shop? Do you sell 10 products or 10,000?
With our services, we are heroically prepared for any situation. We would be happy to give you personal advice on choosing the right shop system.
Have you developed a brand new product and now finally want to start marketing it? Is your company a family business that has been generating its main revenue through recommendations and tenders for years? Now is your chance to position yourself successfully online. Develop your individual online marketing strategy for your products. Your online marketing heroes will support you!
Every company and every project is highly individual. For this reason, we are experienced in regularly familiarizing ourselves with new challenges and solving them. Our experts and strategy consultants from the Happy Heroes Online Marketing Agency from Berlin have been able to gain years of experience with corporate projects in Berlin-Brandenburg and the surrounding area. Today, our heroes build proven online marketing strategies on this solid foundation with which we lead our customers to success on the web.
Have you developed a brand new product and now finally want to start marketing it? Is your company a family business that has been generating its main revenue through recommendations and tenders for years? Now is your chance to position yourself successfully online. Develop your individual online marketing strategy for your products. Your online marketing heroes will support you!
Every company and every project is highly individual. For this reason, we are experienced in regularly familiarizing ourselves with new challenges and solving them. Our experts and strategy consultants from the Happy Heroes Online Marketing Agency from Berlin have been able to gain years of experience with corporate projects in Berlin-Brandenburg and the surrounding area. Today, our heroes build proven online marketing strategies on this solid foundation with which we lead our customers to success on the web.
Depending on the online strategy you choose, as a marketing strategy agency we have a large repertoire of suitable services on offer for you. Our experienced webmasters and marketers are familiar with SEO, social ads, etc. Below we offer you a brief overview of the building blocks that may be suitable for you.
In the age of digitalization, careless statements, the wrong context or contentious images can lead to reputational damage and loss. Above all, the speed of dissemination in online business is massively underestimated by many individuals and companies. The fact that primarily negative opinions are quickly absorbed makes the use of online reputation management necessary. Keeping an eye on all potential media requires a wealth of experience and a high level of competence. Here is an overview of opinion-forming media:
Show moreShow lessReputation management is divided into two central areas of activity. On the one hand, it comprises the analytical and monitoring aspects and, on the other, the active development of a positive image. The basis of the work is the recording of all potential target groups that come into question for the company. In conjunction with their interests and wishes, a strategy is developed that has a particularly lasting effect.
It is important to find out which social networks are used by the target group. This is not just about monitoring the activities, it is also about being present on these platforms yourself.
The monitoring of activities and opinions about one's own brand, products and people is part of brand monitoring. The aim is to record the current ACTUAL state of image cultivation and to identify negative trends at an early stage.
A special aspect of reputation management is issue monitoring, which primarily involves monitoring trends and social opinion.
A key component is working with the actual community or target group. This task not only relates exclusively to social media, but also to the
In the active part of reputation management, positive reporting in various media is used to work on a positive perception. Emotional stories on Instagram, innovative product launches on Facebook
Search engine optimization can provide valuable support for reputation management in many ways. It is already important to ensure trust when choosing the right domain.
Yelp, TripAdvisor, Trustpilot or Kununu for companies are platforms that specifically collect opinions. On the basis of ratings in the form of stars, comments, and pictures, services, employers, or products are
There is no tool on the market that can comprehensively map all reputation management tasks. However, with our know-how in this area, we can support you in all. challenges. Tools that cover a subarea include:
With Happy Heroes as your partner, you will succeed in building a sustainable positive image. Together we develop a customized strategy that perfectly fits your person or your company. We take over the central tasks of reputation management:
