E-mail marketing agency in Berlin

Are you still unsure to what extent and at what intervals you should play out high-quality content via e-mails and newsletters? Then contact Happy Heroes! We will generate a cross-thematic email marketing strategy that will help you to fully exploit the potential of your newsletters.

Of course, we create the strategy from an individual point of view, taking into account factors such as your contact points, seasonal aspects or your overall production. In advance, we ask you about your goals, your current manpower and the available budget. Once we have received this information, we will conjure up your personal email marketing strategy and, if necessary, we will be happy to readjust it should certain data or situations change for you.

Sending out newsletters on a regular basis offers you many advantages. The time required is limited, yet a large number of new and existing customers can be reached through regular newsletters. However, e-mail campaigns require regular optimization measures. We at Happy Heroes proactively work for your company - by sending your mails, designing and optimizing the content as well as automating and customizing. Detailed reporting and resulting recommendations for action are also part of our range of services in the area of email support.

For successful e-mail marketing, you need the right software. If you already use a relevant customer relationship management tool or successfully operate a CMS, we will be happy to set up a corresponding connection for you that ensures direct data exchange. Alternatively, we can configure an e-mail marketing tool of your choice and provide the appropriate templates.

Would you like to place a registration form on your website to draw the attention of new customers to your offer? No problem, because we at Happy Heroes will be happy to build you a legally compliant form that harmonizes with the design of the rest of your website.

With targeted newsletter marketing automation, you can significantly increase your performance. Marketing automation makes it possible to control, plan and implement all relevant activities and processes from a single source. With such automation, you get a user-friendly and scalable platform that networks across channels without media breaks.

This enables automated workflows from which you gain valuable insights into your target group. In addition, you save a lot of work with the automatic sending of mails and, depending on the goal, you can also ensure complex processes. With pre-scheduled newsletters, you can also strengthen customer loyalty by sending automated welcome newsletters, follow-ups after sales, birthday greetings or emails on special calendar dates, for example.

Email marketing and content copywriting go hand in hand. In order to awaken a desire to buy in recipients, copywriting is particularly important for an appealing and clearly formulated subject line. At Happy Heroes, we're happy to show you how to create individual subject lines that arouse curiosity and at the same time have added value for readers.

Since it's the tone of voice that makes the music, we also take care of the right tonality for your target group during copywriting and include a favorable call-to-action. In addition to copywriting, we are also happy to take over your other media-relevant content creation for photos, graphics and/or video content.

Newsletter marketing is anything but an old hat! Hardly any other marketing channel generates such a high ROI, i.e. return on investment. As long as you plan your newsletters strategically and adapt them to the needs of your target group, you can make a profit on every euro invested. How high the sales potential ultimately turns out depends, of course, on your products/services and your target group. With a strategically thought-out offer, however, it is quite possible to generate ten to thirty times the invested budget.

E-mail marketing is so valuable because it can have a promising effect in all phases of the customer journey. Sophisticated newsletters help you both to inspire new customers for your products and to activate existing customers. The better your recipient list is designed, the easier it is for you to maintain your customer base and reach new interested parties.

Well-designed e-mail marketing helps SMEs increase conversion rates and generate more sales. In contrast to other marketing measures, newsletter marketing is considerably more cost-efficient. Although the conversion rate is around three percent with a well thought-out strategy, only the provider costs and the costs to enter the address are incurred.

Customers, in turn, can inform an SME about new products and services again and again without having to pay extra for new subscribers. Thus, newsletter marketing is a long-term investment with which you can contribute to a lasting sales stability or even significantly increase your current sales.