Will your website be found on the first page of Google?
You want to reach your target group far away from your website or social media presence? With affiliate marketing, you choose a low-risk and very profitable marketing channel for online lead generation, new customer acquisition and increased sales. The "publisher" or also called "affiliate" offers your company an advertising space on his website.
The difference to classic banner advertising is that the affiliate is only remunerated if the referred user also performs a certain action. This can be a purchase in your webshop or the registration for your newsletter. Whereas with banner advertising, payment is made for the mere impression, in affiliate marketing, payment is based purely on success.
You sell a certain smartphone in your store and would like to use affiliate marketing as a sales channel. We provide your company with high-traffic blogs and content creators that are closely related to technology and smartphones, for example. We display your advertising there, which in turn leads to your website via an affiliate link. If a blog owner publishes an article about the currently best, hottest or cheapest smartphones, then an affiliate link to your product is thematically appropriate in this environment and highly relevant for the user group. Depending on the remuneration model and the previously agreed target achievement, your publisher earns per action performed by the user.
You sell a certain smartphone in your store and would like to use affiliate marketing as a sales channel. We provide your company with high-traffic blogs and content creators that are closely related to technology and smartphones, for example. We display your advertising there, which in turn leads to your website via an affiliate link.
If a blog owner publishes an article about the currently best, hottest or cheapest smartphones, then an affiliate link to your product is thematically appropriate in this environment and highly relevant for the user group. Depending on the remuneration model and the previously agreed target achievement, your publisher earns per action performed by the user.
Basically, you decide yourself between the common commission models such as pay-per-click, pay-per-lead or pay-per-sale. Depending on the industry, product and target group, some billing models are more suitable than others. But the preference of the respective publisher must also be taken into account. We will be happy to advise you on how to implement affiliate marketing most effectively and cost-efficiently for you.
A very frequently used method in affiliate marketing is the so-called "pay-per-click" (PPC) with a "cost-per-click" (CPC) billing model. If the publisher places an affiliate link to your website, then you pay for every click that a user makes and that takes them to your website.
With "pay-per-lead" - as the name suggests - leads are remunerated. You only pay a commission if a contact is established between the potential customer and you. This billing model is particularly suitable for products and services where customers typically want to contact you personally for further information.
With the "Pay-per-Sale" (PPS) billing model, the affiliate only receives their commission if the referred user buys something in your online store. For example, if 1000 customers click on the link, but no one buys anything, then you pay nothing.
Affiliate marketing management is very time-consuming, especially in the beginning. Even though the basic principle of affiliate marketing is success-based marketing of your products and services, this does not mean that there are no costs involved in hiring an agency. For certain marketing goals, affiliate marketing can be the most important channel, but often affiliate marketing is just an additional way to increase sales when other more obvious channels have already been extensively exhausted.
